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Creative-Cables between Paradise and Hell at the 25hours Hotel in Florence
- 19 Jun, 2023
- Home , BeCreative
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Staircase Hell - Photo Dario Garofalo
Every detail of the 25hours Piazza San Paolino has been carefully chosen and built to create a unique experience, connected to the immortal work of Dante Alighieri. Our Creative-Tubes are also part of it.
The decorative imagination of Paola Navone and the Otto Studio team is behind the project that transformed the imposing "Monte de' Pegni" - the historic pawn shop of the Cassa di Risparmio bank in the city of Florence - into a series of astonishing and pop-themed décors inspired by the Divine Comedy. In the vision of its founder, Christoph Hoffman, the particularity of the 25hours hotels chain is the choice of a changing theme with strong connotations for each new hotel. And, of course, the decision to open a hotel in Florence almost naturally led to the choice to represent Dante's dichotomy between Paradise and Hell. The project involved over 170 rooms and the common areas of the complex, covering an area of 10,750 square meters. Creative-Cables played a leading role in two colorful common areas of the hotel, themed around the Inferno.
Unusual stairs
Staircase Hell - Cortili photo
Dozens of meters of Creative-Tubes in bright red RM09 adorn the staircase, twisted and intertwined to form a beautiful light sculpture. The Creative-Cables system, combining the aesthetics of a fabric covering with the practicality of a real outdoor wall installation, is reinvented in this installation where strong colors and complex entanglements are the absolute protagonists.
While waiting for the elevator...
An exemplary use of Creative-Tubes was made in the elevator shaft, where a true exterior wall system was created and is visible to all. Far from the usual plastic electrical conduits and the rigidity of metal pipes, the electrical system stands out, and the red of the Creative-Tubes creates an interesting contrast with the industrial-style ceiling, the metal connectors, and the porcelain-effect light bulbs. Roses, junction boxes, clamps, for an installation that combines great charm with extreme practicality.
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