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Damart opens its first flagship store in Lille, France

Damart, a historic clothing brand born in northern France in the 1950s, recently opened its new flagship store in Lille. At the heart of this impressive shop stands out "Le Grande Geste" - an installation made with 1000 meters of our RM09 Red rayon covered cable, which, from the spools on the ground floor, runs like a gigantic spinning machine to the roof of the building!

We are particularly glad to have been involved in such a project, that once again clearly show how our cables, if used with the right amount of creativity and "lateral thinking", can turn out to be a perfect tool to realize artistic and craftmanship works!